Marketing Strategy on LinkedIn: How to Market on LinkedIn
Marketing might not be everyone’s favorite activity, but if you’re launching a business or trying to boost your reach, it’s non-negotiable. Thankfully, LinkedIn offers one of the best platforms for professional engagement—especially for B2B brands—with over 700 million users globally.
Many marketers credit LinkedIn for generating over 80% of their social media leads. But to succeed here, you need a unique approach—different from Facebook, Instagram, or Twitter. Here’s a step-by-step strategy to market effectively on LinkedIn.
Discover Your Target Audience
Your audience is your compass. Knowing who they are, what they want, and where they engage is the foundation of LinkedIn marketing success.
- Study LinkedIn demographics and align your content accordingly
- Use tools like “Who viewed your profile” to gauge traction
- Ask yourself: Are you attracting the right people?
The clearer your audience profile, the more targeted and effective your strategy will be.
Improve Your Company Page
Your LinkedIn business page is your digital storefront. A static, outdated page sends the wrong message.
- Post updates consistently, not occasionally
- Use engaging visuals, links, and infographics
- Stay on-brand with design and messaging
- Show the human side of your business
Tools like Futuramo can help you stay organized and consistent in your content calendar.
Share High-Quality Content
Content is your currency on LinkedIn.
- Post valuable, relevant content tailored to your audience
- Maintain a regular posting schedule to build credibility
- Focus on engagement, not just reach
- Avoid low-effort posts—irrelevance leads to unfollowing
Great content is how you build authority and attract long-term followers.
Keep Your Employees in the Picture
Your team is your brand’s most powerful ambassador.
- Encourage employees to share company posts
- Ask them to join industry groups
- Have them link your company as their workplace
This expands your reach exponentially, adding authenticity and trust to your brand’s presence.
Join Groups
Joining relevant LinkedIn groups opens doors to:
- Industry discussions and networking
- Opportunities to share expertise
- Valuable insights from your peers
You’ll build genuine connections, stay informed, and gain visibility among like-minded professionals.
Create Your Own Group
Take your presence further by creating a LinkedIn group of your own.
- Target members from related groups
- Invite users aligned with your brand or audience goals
- Share exclusive content and insights
This positions you as a thought leader and creates a tight-knit community around your brand.
Use Advertisement Tools
LinkedIn’s ad targeting is one of the most precise in the digital landscape.
- Target by job title, industry, seniority, and more
- Promote your most valuable offers or content
- Reach thousands of professionals in your niche
Paid ads can fast-track your visibility and lead generation efforts—especially in B2B.
Analyze Your Progress
Success isn’t possible without measurement. Use LinkedIn Analytics to evaluate:
- Content performance and engagement
- Follower demographics
- Impressions, clicks, and conversions
These insights help you optimize your content and stay aligned with your marketing goals.
Conclusion
Knowing how to market on LinkedIn is an essential skill for anyone trying to grow a business or build a brand.
- Discover your target audience
- Optimize your profile
- Consistently share value-driven content
- Make the most of LinkedIn’s tools—from groups to ads
The opportunity is massive. Your brand deserves to be seen.
